Nortera and B&G Foods Abandon Green Giant, Le Sieur Acquisition After Competition Bureau Pushback
Nortera and B&G Foods Canada have scrapped a proposed deal for the Green Giant and Le Sieur brands after the Competition Bureau warned the acquisition would likely harm competition in Canada's wholesale vegetable market.
Nortera and B&G Foods Canada are abandoning their proposed deal to transfer ownership of the Green Giant and Le Sieur brands after Canada’s Competition Bureau moved to block the transaction. The regulator raised concerns that the merger would lead to higher prices and fewer choices in the wholesale supply of vegetables.
A Competition Bureau investigation conducted in August found that the acquisition would likely harm competition. Interim competition commissioner Jeanne Pratt noted that Nortera is already Canada’s dominant processor of many canned and frozen vegetables. The company sells products under the Del Monte and Arctic Gardens brands and has served as the exclusive producer of Green Giant and Le Sieur in Canada for 30 years.
Nortera had announced a deal to buy the brands outright from B&G Foods in October 2025. Following the regulator's intervention, the companies opted not to proceed with the acquisition.
Under the revised arrangement, B&G Foods will continue to own and operate Green Giant Canada. Nortera will remain the main co-manufacturer for B&G Foods.