Rogers Ordered to Pay $15-Million Penalty Over 'Infinite' Plan Marketing
The Competition Tribunal has ordered Rogers Communications to pay a $15-million penalty for deceptive marketing of its 'Infinite' wireless plans, which were advertised as offering unlimited data despite speed reductions after a set usage threshold.
Rogers Communications has been ordered by the Competition Tribunal to pay a $15-million penalty over the marketing of its "Infinite" wireless phone plan. Jeanne Pratt, interim commissioner of competition, stated that the tribunal released its decision ordering the penalty on Wednesday.
The Competition Bureau alleged that Rogers engaged in deceptive marketing by advertising the Infinite plans as offering unlimited data, despite significant speed reductions after customers reached a set amount of usage. The bureau announced its plan to take legal action against Rogers in December 2024.
In addition to the $15-million penalty, Rogers is ordered to pay the bureau’s legal costs and publish a corrective notice. Rogers noted in its response that the Commissioner of Competition had originally sought $135 million.
Rogers responded to the ruling by stating it stands behind its advertising and is considering next steps. The Competition Bureau plans to release its full case supporting the tribunal’s order within 10 business days.
The Toronto-based telecommunications company reported sales for the three months ended Sept. 30 topped $5.44 billion, up two per cent year over year.