Salvation Army Launches Kettle Campaign in Halifax With $430,000 Fundraising Goal
The Salvation Army Atlantic division has kicked off its annual Kettle Campaign in Halifax, aiming to raise $430,000 this year. Last year's campaign raised over $406,000 and helped more than 18,000 people, even as rising living costs make charitable giving more difficult.
The Salvation Army Atlantic division has launched its annual Kettle Campaign in Halifax, setting a fundraising goal of $430,000 for this year.
The campaign, which began in 1891, involves volunteers stationed around the country to accept donations in the lead-up to Christmas. Last year, the effort raised more than $406,000 in the Halifax area, and those funds helped more than 18,000 people.
Wendy Woodland of the Salvation Army Atlantic division said that rising prices are making charitable dollars harder to come by while needs increase. The rising cost of living is increasing pressure on donors' wallets, even as charitable needs grow and more groups try to help.
The funds raised through the Kettle Campaign provide assistance to families and individuals facing food insecurity, including those who are skipping meals.